Commercialization Advancement Pathway (CAP)

Bring your idea; We’ll help you move it forward.

The Commercialization Advancement Pathway (CAP) is a three-part workshop series designed to help move ideas and inventions from discovery toward real-world impact. Build the market evidence, commercialization strategy, and pitch you need to take your idea to a partner, investor, or funding agency. No business background required. No commitment to start a company. 

Fall 2026

Start anytime! Workshops 1–3 are offered on a rotating basis throughout the year, allowing you to jump in when you're ready and complete the pathway at your own pace.

Complete all three workshops to be eligible for CAP Pitch Day, where eligible Baylor IP teams can present to the Innovation Advisory Council and compete for commercialization funding through the Waco Innovation Fund.

See the complete 2026–2027 workshop schedule below.

Who Should Join

Faculty, postdocs, research staff, graduate students, and members of the Baylor community interested in exploring the commercial potential of an idea, invention, or research.

What to Expect

CAP takes you through three stages of commercialization:

• Workshop 1: Opportunity Discovery
  Define the opportunity, explore market need, and identify the people and organizations that matter.

• Workshop 2: Commercialization Strategy
  Test your assumptions through customer discovery and build an evidence-backed commercialization strategy.

• Workshop 3: Pitch Readiness
  Turn what you've learned into a fundable plan and a clear, compelling pitch.

You'll leave with market and customer insights, a tested business thesis, a clear value proposition, a commercialization strategy, and a funding-ready pitch.

**Ready to Get Started**

Register for the next Opportunity Discovery Workshop → Here
 

Time: 4:00–5:30 p.m.   Location: BRIC

Contact

Lesley_Reed@baylor.edu