Commercialization Advancement Pathway (CAP)

Bring your idea; We’ll help you move it forward.

The Commercialization Advancement Pathway (CAP) is a three-part workshop series designed to help move ideas and inventions from discovery toward real-world impact. Build the market evidence, commercialization strategy, and pitch you need to take your idea to a partner, investor, or funding agency.

No business background required. No commitment to start a company. 

Open to: 

Faculty, postdocs, research staff, graduate students, and the Baylor community.

The Pathway:

• Workshop 1: Opportunity Discovery
  Define the opportunity, explore market need, and map the people and organizations that matter.
• Workshop 2: Commercialization Strategy
  Test your assumptions through customer discovery and build an evidence-backed commercialization strategy.
• Workshop 3: Pitch Readiness
  Turn what you’ve learned into a fundable plan and a clear, compelling pitch.

You’ll Leave With:

• A tested business thesis
• A clear value proposition
• Market and customer insights
• A commercialization strategy
• A funding-ready pitch

Start:

Anytime! Workshops 1–3 are offered on a rotating basis throughout the year. 
Jump in when you’re ready and complete all three to be eligible for CAP Pitch Day.
Eligible Baylor IP teams can present to the Innovation Advisory Council and compete for commercialization funding through the Waco Innovation Fund.

Time: 4:00–5:30 p.m. 
Location: BRIC

Reserve a Seat for Sept. 28th Opportunity Discovery →

Questions: 

Lesley_Reed@baylor.edu